UK Search Awards 2012 – Industry Recognition for work at Barracuda Digital
Author: Luis NavarreteToday is the UK Search Awards ceremony at the Emirates Stadium and it is indeed a special day for us here at Barracuda Digital. We are delighted for being shortlisted TWICE in the “Best Innovation in Search” category due to two of our proprietary tools that we developed to support our PPC and SEO teams. The first tool is “Quality Score Enhancer” a tool that basically allows clients who rely heavily on local searches, to generate automatically landing pages highly targeted improving the quality score of their adwords campaigns and therefore reducing cost per click and raising CTR of their paid campaigns. The second one is Panguin tool. The weird name is a combination of Panda + Penguin, and as you probably can imagine it has a lot to do with Google’s algorithm updates. As an SEO manager I found myself struggling to understand how these algorithm updates impacted on our client’s organic traffic and after a few internal chats we decided to develop an easy and graphical way to visualize it. With more than 25 updates this year is not always easy to understand which particular one hit our client’s website and it is tricky to advise them on what they should do to keep the pace with Google. So that is Panguin, a tool that basically shows your Google traffic from Analytics and overlays the different updates to visualize quickly how they impacted on your SEO performance. Simple, but very effective. This blog post is my humble acknowledgement to Barracuda’s SEO and Development teams and publicly recognize their hard work. I am lucky enough to work with some of the most talented people I have met in my professional career and they make my work as their manager very easy. Each time we receive an email from a client thankful for the work we have done for them, I feel very proud of them and I hope they feel so as well. I truly believe that only passionate and dedicated people can make a difference in this industry, and this is my public endorsement to them, their work, intelligence and creativity to make Barracuda Digital a better SEO agency and what is more important: a better place to work. So now it is time to dress up with our black tie suits, head up to the venue, enjoy the dinner and have a lovely evening. Good luck fellows, you deserve the best. Your proud manager, Luis Navarrete.