We’ve written quite a bit recently about how to use Google AdWords to drive traffic from mobile devices.

We’ve shown how to use custom parameters to segment mobile traffic, so you can analyze how this distinct group interacts with your website. We’ve also shown how to target mobile users to drive footfall in-store.

We’re going to show how to target specific handsets and carriers from Google AdWords.

Why would you I want to target specific handsets & carriers?

There are a few reasons. You might have optimised your website for a specific device; you may have a billing relationship with specific carriers; but here’s the big one. This is where it becomes really easy to drive traffic to – and boost downloads of - your shiny new mobile app.

All you need to do is to navigate to the settings page of your AdWords campaign and select the mobile device and carrier you want to target.

Marketing your App

Here at Barracuda Digital we’re frequently asked how to boost downloads for iPhone or Android Apps – and this is by far the most effective way. But don’t just opt in your regular campaigns to mobile devices. Mobile users search in a different way to PC users. You need specific campaign with specific keywords in order to target your mobile campaign most effectively.

The good thing is that ads that link to specific apps will only appear on handsets that offer those apps. And instead of getting the normal click-thru URL, the ad features a ‘Downloand app’ link.

All you need to do is include ‘itunes.apple.com/’ (for Iphone) or ‘market.android.com/’ (for andriod) followed by the name of the app in the visible URL. The ad will then automatically display ‘Download iPhone App’ or ‘Download Android App.’

Here’s what it looks like:

If you want Barracuda digital to help drive traffic to your mobile app then get in touch.

Tags: , , ,