Digital Marketing Agency | Barracuda Digital

In the last few days Google have published the findings from a Word of Mouth study they have carried out with Research group Keller Fay. This was all about understanding how people talk about products and services before, during and after buying them.

The key take-aways were:

1. Word of Mouth (WOM) mostly takes place face-to-face (rather than over the phone or online).
2. The Internet sparks WOM, and is then used to verify & check out the news we hear.
3. Google (surprise surprise) is the main spark form WOM, and the resource people use to find out more.
4. In this way, Google informs 146 million brand conversations every day
5. Search has a big role to play in the whole WOM space, namely:

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As part of their Think with Google project in 2010, Google carried out more than 60 pieces of research in order to find out more about how people are using the web, and how advertisers can reach them.

This produced a mountain of data and some interesting facts too. For example, 25% of people buying a new car carry out research on their mobile phones!

Here’s a video that sums it all up – take a look.

Here’s some interesting big numbers that came from the ‘Think with Google’ event in Dublin in October.

And here’s a shocker: it took radio 37 years to reach 50 million users. It took the the iPhone just 3.

And here’s another slide from ‘Think with Google 2010′ in Dublin – compares the rate at which the Internet has been adopted compared to those other mediums.