Digital Marketing Agency | Barracuda Digital

Last Sprint of 2010

If you’re in retail then November is the heart of the ‘golden quarter’. For other businesses it’s the last month when there are still strong search volumes around. And this year is no exception.

Product Extensions now live in the UK

Google have finally rolled out Product Extensions. These take the form of a plus box beneath the visiblt URL and – when expanded – show more products available from an advertiser. Used correctly they boost Click Through Rate and can help conversions too. Read more about Product Extensions.

Facebook have been busy

In a bid to get more advertising dollars Facebook have introduced a new way to assess the impact of your advertising on the world’s most popular Social Network. Read more the new Global Advertising Metric.

And the launch of Facebook Places has brought location based social networking to the masses. It’s a huge opportunity for almost every business. Read more about what Facebook Places means for your business.

Tracking your print campaigns

Thanks to cookies and web analytics, online advertising is easy to track.

Traditional media require techniques like dropdown boxes or customer questionnaires. But QR Codes can bring the trackability of online campaigns to your offline advertising. Read more about QR codes.

Getting more from Mobile

Mobile search queries on Google are up 3000% since 2007. But marketing to mobile users requires very specific techniques. Here’s how to develop a mobile search strategy.

Google have now updated their mobile AdWords creative to include distance information, helping to drive footfall in-store. Read more about Hyperlocal.

News from Google

The rate at which Google innovates leave us all a little bit breathless. This month they upgraded the bid simulator so it’s possible to find out how many impressions the top spot gets. And they took the Display Campaign Optimizer out of beta, bringing mass market display advertising to any AdWords advertiser.

Christmas is coming…

Xmas is just 6 weeks away – the perfect time to Xmas-i-fy your Google Places page.

Boost traffic to your listing

Whilst we’re talking about Google Places, here’s some tips to give your Google Places listing the best chance to rank high in the search engine results page.

That’s it for now

If you’ve any feedback on this news or anything else be sure to get in touch.

The Barracuda Digital Team

Welcome to the Barracuda Digital October Newsletter!

It’s October and it’s raining. Bad news for the tan, but good news for search volumes! We’ve seen a boost in impressions and clicks against the same period in September.

Google Instant Research

Following on from last week’s big news, we’ve carried out research into the effect of Google Instant. Read how it is affecting your campaigns.

Getting Local

This month we’ve got lots of tips about how to boost traffic and sales for local businesses. To start with, here’s some clear advice on how to highlight your business to local searches by using location extensions.

This works for mobile too, and is a perfect way to reach users when they’re out and about and searching for your services.

Make it Social

These local campaigns get more exciting when you combine them with social media. Thanks to GEOtoko you can easily launch location based offers on Facebook Places, Foursquare and Gowalla.

We do this stuff

We’ve brought all our local expertise together to offer local campaigns under one service – Barracuda Digital Local.

Google Updates

In other news: It’s been a busy month for Google. They took their keyword tool out of Beta and also launched a new bidding format called Enhanced CPC. They’ve improved the targeting options for advertising on YouTube
and gave us the options to target specific handsets on mobile.

That’s it for now

If you’ve any feedback on this news or anything else be sure to get in touch.

Welcome to the Barracuda Digital September Newsletter!

The holidays may be over but search volumes are yet to see the bounce back experienced in 2009. As the weather worsens we are forecasting a steady increase for the coming 30 days.

Exciting news at Barracuda Digital: we have a new website! Your feedback is gratefully received (as long as it’s nice!)

Google Instant has been called the biggest change in search in a decade. Impressions are up; clicks are static; and it is generally accepted that this will push traffic more towards head terms.

Barracuda Digital is on the leading edge of mobile search marketing. This month we’ve highlighted how to kick start your first mobile search campaign. Mobile – of course – is just right for local business too. Here’s how to make it easy for mobile users to find your business. And we’ve also got a handy guide on how to track visitors from mobile ads.

Google released an update to Analytics called Search Funnels, which allows you to identify all the searches a user carries out on the way to their purchased

Boring but important: September also saw the implementation of a new Google AdWords Trademark Policy, having the biggest impact on Resellers and Affiliates.

Please let me know if you’d like more information about any of this news.