Trading Desk

Barracuda trading desk enables marketeers to buy direct from the ad exchanges. We trade display Inventory across the top 200,000 global websites on a daily basis. We provide direct contact with a display trader bidding in real time.
Why buy via a trading Desk?
  • Open Reporting on site performance
  • Significantly Lower Costs
  • Greater Control
  • Page level targeting if required.
  • No Minimum investment required

 

Hooked into the Ad exchanges.

Barracuda’s Trading Desk is hooked into the Ad Exchanges directly. We trade display Inventory across the top 200,000 global websites on a daily basis in Real Time. Our clients gain complete transparency on what they are buying from networks that were previously blind. Barracuda provide direct contact with a display trader and orders are placed on the exchanges in real time. Effective CPM’s or CPC’s are low, because we avoid blanket charges and provide a transparent trading model.

Targeting

Target by:

Device | Website | Demographic | User location | Ad type | Previous Behaviour | Previous Results.

Talk to our display team and place specific site orders or set campaign goals. If you want to appear on a premium site, we will provide cost estimates and place orders in real time helping us reduce your spend.

From keyword targeting to interest-based and behavioural targeting we move on to site-, category- and segmented-targeting, there is a huge level of control over who sees your ad and where they see it.

Next steps

Want to see how it works? Place an order. It can be as large or small as you like.