Analytics & Reporting

It is fundamental to define your key performance indicators and set-up a clear reporting framework prior to the start of your Search marketing campaign.

Barracuda offers technical expertise in the following:

• Search Engine Positions Tool:
Word tracking tools for monitoring the performance of relevant phrases across all search engines.

• Web Analytics Tool:
Advise on referring traffic, unique visitors and source of traffic.

• Bidding tools:
Extensive knowledge and licensing agreements with the latest Pay per click bidding tools including Atlas One Point and Bid Buddy.

You can purchase excellent quality analytics services on low monthly rental schemes giving you access to your live reports via a web log-in password.

We would recommend Google´s free analytics package, Google Analytics as an excellent starting point which will enable you to create targeted, ROI - driven marketing campaigns and improve your site design and content.