Posted on July 5, 2010 by 
Every couple of weeks, we’re going to be bringing you the most important developments in SEO, along with links to the most valuable sources.
LINK BUILDING
In Link building less is definitely better than more. This is a good example of how 1 good link is far better than 100s … this link building article shows how a site with 1 link from a very powerful directory (I guess it is yahoo directory) is doing better than a site with 100s of poor quality links.
Further considerations on Google Reasonable Surfer Patent, all links on a page do not have to carry (or pass) the same weight.
IMAGES & VIDEOS
Images are a very good “engagement object” to add to your website, they improve user experience and are also essential for your SEO. In fact 1 image can be worth more than 1000 words, check this out !
…and a video is worth more than 100 images, an interesting presentation on video marketing at the International Search Summit held in Berlin in June.
LOCAL
Google Expanding Local Tags, Pushing Them Into Mobile. Google announced that it’s rolling out its fixed-fee local ad product “Tags” (formerly “enhanced listings“) nationally. It also announced that Tags will be showing up in mobile search results. Tags offers local businesses (or locations) a way to make their listings in the map-related 7-Pack “pop.”
MAY DAY UPDATE
May day update 5/30/10: Matt Cutts from Google has posted a YouTube video about the change. In it, he says “it’s an algorithmic change that changes how we assess which sites are the best match for long tail queries”. This should be good news for us! In this interesting post by Vanessa Fox says this change will mean an increase in traffic for long tail keywords = smaller sites stand a chance.
