Posted on April 23, 2010 by Yesterday Google announced their Product Reviews Program. They’re going to start to include ratings and users reviews in their shopping results, search results and in AdWords too.
The whole point – they say – is to make consumers better informed about purchasing decisions.
Later on that day some keen eye PPC afficionados on Search Engine Land spotted user reviews and ratings appear on AdWords ads. Here’s what they saw.
We’ve spotted nothing yet, but this could well be a game changer for any Pay Per Click campaign. Users will naturally gravitate to those with the best ratings, and even a modest rise in CTR for these advertisers will transform their campaigns.
So whilst its important to keep an eye on your quality score, all website owners should be working hard to manage their online reputation and foster positive reviews.
This ties together the marketing channels of PPC of Social media ever closer. To find out how Barracuda Digital can help you with that, get in touch.
