Imagine the scenario: you’re driving to an urgent meeting and your car breaks down. You need to get there quickly and haven’t got time to get it fixed. You need a hire car!

You get your smartphone out and search for ‘car hire’: the results show an ad for Enterprise rent-a-car, along with a plus box showing the nearest location. Not only that, but there’s blue distance marker showing you the distance. You click the phone number on the nearest location and are instantly connected to Enterprise, allowing you to book your car.


These blue distance markers are a new update of location extensions for mobile, the latest in Google’s hyperlocal project. They consistently highlight the distance between the searcher and your business location.

Driving Footfall

These visual clues are a powerful way to drive footfall in-store and boost revenue for your business. They are automatically enabled for campaigns using location extensions. These allow users to click to see where your business is on the map, and click to call and connect with your business immediately. Advertisers are only charged when users click through to their website or click to call their number.

They are only visible to those users who have opted in to sharing their location on Google.co.uk. Campaigns must be opted into to show on iPhones and android smartphones, which you can do on the settings page of each campaign.

That’s it

In the last year Google have introduced several innovative features to help local advertisers get visitors in the door. If you need help with your local or mobile campaigns get in touch.

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