Posted on February 10, 2010 by For those of you who need reminding Valentines is now only 6 days away. Why would you need reminding? You see it everywhere. Shop windows, web pages, email reminders, it’s everywhere!
Plan your Valentines Day content
Many of you will be planning Valentines related content or offers on your sites over the next couple of days. But it doesn’t stop there. 16th of Feb is Pancake Day, 14th of March is Mothers Day, 17th March St Patricks Day, 2nd April Easter starts.
Make the most of the Event
The question we’d like to ask is does all this ‘event’ related brand association increase conversions on your website? Of course, there will be a different answer for every product on every site. Will the content reduce your bounce, or are many of your customers so un enthralled they’ll click away immediately? Does the themed content carry a product offer with it? Is it the offer that increases conversion rates or the theme.
Test different Messages and Landing Pages
Barracuda Digital can help you find the answers to these questions. If you’re planning new content themes for and future event, or just wanting to test a new layout, we can A/B test the traffic we send through and monitor conversion rates to give you the insight as to whether it’s good for conversions or not?
For a one off fee of £200 you can get information which would enable you to optimise all your future themed campaigns.
Don’t waste your time and money
Don’t waste time, labour costs and marketing budgets on campaigns that don’t improve conversion rates. Barracuda Digital can help you focus your spend on the marketing that delivers results.
