How to improve Quality Score with the Barracuda Quality Score Enhancer
Author: Henry Marshall
Posted on: June 7th, 2012 Posted in: PPCThe AdWords Quality Score determines how much you need to bid, and how high your adverts are. There a number of things that makes up a quality score: When you look through your account and see low Quality Scores, what can you do about it? As a PPC professional you know to closely tailor your ad and keyword to the search query, and bid up. But the quality score is often let down by the text and images on the landing page, a lack of relevancy which is usually something beyond your control. Or is it? Welcome to the Quality Score Enhancer (QSE). Specifically designed with Quality Scores in mind, the QSE allows you to create hundreds of tailored landing pages in one go, letting you tie the landing page message tightly to the search query, keyword and ad. Having developed this tool, the Barracuda PPC team have delivered some quite remarkable improvements on Quality Scores, positively affecting overall campaign costs and ad rank. Tailored Local Results in just 1 click For a client needing local results but lacking web design resources, Barracuda used the QSE to create over 7,000 bespoke landing pages tailored to deliver content relevant to 7,000 UK towns Once implemented Quality Scores increased by 30% on average, which brought Campaign Spend down by 11%, and ad ranking went up by an average of 1.7 places. Not only was the quality score improved, but since the landing page relevancy had gone up onsite conversion rate improved by over 14%. You can try it too Barracuda are making the QSE available for anyone to use on their own Paid Search Campaigns. If this is something that you are interested in, please get in touch!