How to boost your GEO located SEM strategy

What is a geo located SEM campaign?

A local geo-targeted campaign is an essential part of any marketing strategy for small to medium sized businesses. In particular, to have in place a correct GEO located SEO and PPC campaign is a great way of driving quality traffic to local websites.

A geo-targeted search marketing campaign is based on optimizing location long tail keywords in order to increase local leads and conversion rate.

To take advantage of the recent growth of geo located social websites like Foursquare and Gowalla, any web-savvy local business owners should start getting into social media marketing by launching its own geo targeted social campaign.

There are some interesting tools out there that help you get started with geo targeted social marketing.

Geo-targeted campaign tool

For example, GEOtoko is a nice platform that allows you to create your own geo targeted campaigns in a minute.

You can create location-based contests and sweepstakes to reward customers for checking in using Foursquare, Gowalla, Twitter, Yelp and so on. You can also post your updates directly in Facebook.

Once you have created your campaign, it is crucial to promote it on a daily basis through your social networking profiles as a constant reminder of the on-going contest to your potential customers.

Our first location based campaign

Here at Barracuda Digital we have recently launched our first location based campaign with GEOtoko, an interesting contest based on the tweets and checks-in that we receive daily.

For every tweet and check-in with Foursquare and Gowalla, from August 10 to August 17 we have been giving away a free website audit .

We think that geo-targeting marketing is a great addition to the overall SEM strategy of small to medium sized businesses, so keep your eyes on our blog for the latest tips on how to best strengthen your local popularity.

Start your own geo targeted campaign today for your chance to win more local leads!