Posted on July 7, 2010 by I arrived back from holiday last week to be greeted by over 1,000 emails. That doesn’t mean that I’ve got 1,000 things to do – my work has been well covered whilst I was away.
Most of these emails are newsletters, Google alerts and updates from the Advertising industry in general, and the specific markets I focus on.
Aside from this, I’ve got about a g’zillion tweets to read, Google reader updates, and all the essential stuff I feed to my iGoogle page.
It’s a tough task to keep on top of it all, but it’s also part of what you need to do to keep abreast of the latest developments in Advertising generally, and online, search and social media specifically. The problem is that most of that stuff isn’t completely new: there are a few innovations here and there, but most is just repetitious regurgitation of a few unique items.
So I’m interested to see that Google have now added a Google Ad News site, powered by Google News. You can subscribe to the specific area you’re interested in, be that search, display or mobile. You can even get news specific to your news or brand.
This makes it easy to identify what is genuinely new, and what can be ignored.
I’m going to be using it to cut some chaff but retain the wheat… something that feels sorely needed right now. Take a look and let me know what you think.
