What is Click Through Rate

Full Name

Click Through Rate

Acronym

CTR

What does it mean?

Click Through Rate is the number of times someone clicks on your advert compared to the number of times your advert appears, expressed as a percentage.

What should you aim for?

The highest CTR can go is around 30%. Around 5% is a good target for most generic keywords. When it comes to PPC, the higher the CTR, the better the campaign, and the lower the CPC.