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      • What is Search Engine Marketing
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      • What are Impressions
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      • What is Cost per Acquisition
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      • What is Cost per Mille
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Glossary

Here’s the Barracuda Digital Glossary to help you make sense of all those technical terms and obscure acronyms. This is a work in progress – if there’s an area you’d like to see expanded please drop us a line.

Search Engine Marketing (SEM)

Pay Per Click (PPC)

Impressions

Clicks

Click Through Rate (CTR)

Cost per Click (CPC)

Conversion Rate (Con. %)

Cost Per Acquisition (CPA)

Return on Investment (ROI)

Cost Per Mille (CPM)

Search Engine Optimisation (SEO)

Search Engine Results Pages (SERPs)

Website Analytics

Direct Visitor

Referral Visitor

Bounce Rate

Time on Site

Depth of Visit

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