Posted on September 6, 2010 by Back in the day, it was the Overture keyword tool that ruled the roost. There was nothing else out there to match it for keyword variations and volumes.
For the last 4 years or so, Google have taken over. Third party keyword tools can give you more variations, but it’s the Google tool that gives you best insight on the overall shape and depth of searches.
In the last year Google launched an updated beta keyword tool, which helped identify new keywords and search queries to add to your AdWords account.
The good news is that the tool is out of beta, and it has been enhanced to include many of the features of the old tool.
Here’s the good stuff it does:
*You can search by keyword, URL or category and get just 1 set of results
*You can filter by word or match type
*You can drill into stats for local, mobile and even get a view on ad share
*If you use the tool from within an ad group, the keywords that are already in the ad group are marked as such – saves on duplication.
*You can add negatives from right there in the tool, straight into the ad group.
Although available externally, the new tool is best accessed from the opportunities tab of your AdWords account, so that the results it pulls up for you are most relevant for that account.
Take a look and let us know what you find.
