Posted on July 6, 2010 by Last year we let you know all about a great new feature in AdWords called Sitelinks.
This is what it looks like:
This feature lets you add additional words to your AdWords creative that link to deeper pages within your site.
From a users perspective its great – you can quickly navigate to the best page on the destination website. And from an AdWords advertiser perspective its good news too – you can dominate more of the Search Engine Results Page (SERPs) and boost CTR through the roof.
An update
Sitelinks used to appear just for the top advertiser, and only when that advertiser had a high quality score. In the last week Google has updated ‘Sitelinks’ so that more than 1 advertiser can recieve them. Here’s an example:
What does this mean for Advertisers?
Its mixed news. If you were previously the top advertiser and the only one with Sitelinks, you’ve now lost that privileged position. As your CTR drops you’re going to have to increase your bids to maintain position.
However, if you were not the top advertisers, now you’ve got an opportunity to boost CTR with sitelinks even when you’re outside of the top position.
Try it, test it.
As ever, the only way to work out what is best for each campaign is to test adding Sitelinks, and see what effect it has on CTR, Cost and ultimately ROI.
If you want Barracuda Digital to use our world class pay per click management to help you test, then get in touch.
