Back in 2003 Google launched their Google Adwords professionals program. Barracuda Digital took the exam on the first day, becoming the first UK agency to gain AdWords professional status.

Google AdWords Professional program logo

Barracuda Digital have done it again

We’ve now taken part in a new exam Beta designed to test applicants on their ability to make the best use of Google’s growing list of display advertising tools.

Google published the results today. The pass rate is 70%. Barracuda Digital achieved 96%.

adwords

Commenting today Nick Leech said: “In the last 24 months Google have massively increased their ability to deliver effect display advertising for response led customers. They’re keen to make sure agencies can make best use of these tools for their clients. We’ve demonstrated that Barracuda Digital are on the leading edge of this exciting new area”

Google content campaigns  now include:

*Keyword based content

*Placement targeted

*Placement and keyword targeted

*Audience targeted

*Audience, placement and keyword targeted

*Google Remarketing

*Remarketing and audience targeted

*YouTube promoted videos

*YouTube pre and post roll, and in-video

*YouTube overlays and transparencies

*Video ads on third party publishers

To find out how Barracuda Digital can boost your display advertising campaigns, get in touch.