Posted on July 13, 2010 by We’ve written previously about the importance of fostering positive review. Great user feedback should form the cornerstone of your social media strategy.
Reviews are set to become even more important, as is now Google starting to include ratings within your AdWords creative. Called ‘Seller Rating Extensions’, these are designed to make it easier for users to identify those merchants who are highly rated.
This is what they look like:
Appearing as a series of stars from Google Product Search, these rating are aggregated from a series of review sites across the web
In order to get star ratings on your ads, you need to be rated in Google Product Search with at least 4 or more stars, along with at least 30 reviews. Those searching can choose to look at the reviews before they visit your site. And you only get charged once they click to visit your website.
What to do?
If you’re not already appearing in Google Product Search, then now is the time to start to get listed. Let us know if you want help with that.
Once your product is live, make sure you work hard to get as many reviews as possible. Here’s some easy to follow advice on growing positive reviews. For in depth expert advice on that and other part of your social media marketing strategy, get in touch.
