Posted on August 16, 2010 by In the last couple of years, Google have added a few ‘extensions’ to AdWords campaign settings that allow the savvy advertiser to make their ads stand out from the crowd.
Aside from making your ad appear larger on the page, they also let searchers grab more detail about your service, and navigate deeper into your site.
We’ve already talked about Sitelinks, an effective way to take more space on the SERPs and let users reach new pages. And just a few days ago we discussed phone extensions which can display your phone number to some searchers.
Now it’s time to talk about location extensions. Launched last year, these let you attached relevant business address to your ads. This is what it looks like in the SERPs:
And this is what it looks like when expanded:
Location extensions can be added to campaigns from the ‘extensions’ or ‘settings’ tab of your AdWords account. You can either link your AdWords account to your local places account, and thus display your location listed there; or add an address manually.
Location extensions have also just been upgraded, to allow the display of multiple addresses. In this example, someone is searching for their local Toys R Us store:
Clearly it’s useful to allow customers to see the location that’s nearest to them, or the easiest to get to. And if they move the map, the relevant locations appear for the new area shown. For offline businesses this is clearly going to provide a boost to in-store footfall.
To make sure you have multiple addresses displayed for your location, you need to link your AdWords account to your Google Places account, and make sure all your locations have been listed there. If you’ve got loads of addresses don’t worry, these can be uploaded in bulk.
If you need Barracuda Digital to help adding location extensions to your PPC campaigns, please get in touch.
