Richer Sounds: Facebook Case Study

Richer Sounds is the UK’s best value high street retailer of hi-fi, home cinema and TV equipment with the emphasis on value for money, and outstanding customer service. Set up by Julian Richer at the age of 19 the retail chain consists of 52 stores, with 10 in London alone, and are the biggest hi-fi retailer in the country.

 

The brief

Richer Sounds, the UK’s number 1 high street retailer for hi-fi home cinema and TV equipment were seeking a digital agency to implement their Facebook strategy to replicate the website’s functionality and build long term conversations through increasing customer product queries, customer service enquiries and likes.

Our strategy

Barracuda Digital designed and build the new Richer sounds Facebook page. Barracuda develop five custom content pages including the following:

  • Latest Hi Fi Deals

    This page is a simplified version of a category page on the website, with all the latest deals available in the stores.

  • Store Finder

    The Store Finder page consists of the list of store locations for each store appear when a user clicks on the location name. The details shown in Facebook are the store address, phone number and opening hours. There’s a link to the store page on the main website. Example:

  • Brochure

    All the brochure and newsletters are available from this content page and can be downloaded in PDF format.

  • Premium Hi-Fi

    The Premium Hi-Fi page shows all the shops where the “Hi-Fi centres” are available. Hi-Fi centres are home-styled demonstration rooms, which offer the ideal environment to showcase the newest audiophile lines in store.

  • Vip Lounge

    This page shows all the best deals available in the shops at that time. The Facebook page encourages the customer to register via the website in order to access the offers.

    • Results of our work

    Since April 2011 Richer Sounds Facebook page have acquired over 3000 new brand “likes” on their branded page with no advertising support.

    Since January , 2012 customer activity measured as conversations and questions have tripped in frequency.Monthly traffic referrals from Facebook increased from 1400 a month (April 2011) to 3500 (Dec 2012)