Richer Sounds: Facebook Case Study
Richer Sounds, the UK’s number 1 high street retailer for hi-fi home cinema and TV equipment were seeking a digital agency to implement their Facebook strategy to replicate the website’s functionality and build long term conversations through increasing customer product queries, customer service enquiries and likes.
Barracuda Digital designed and build the new Richer sounds Facebook page. Barracuda develop five custom content pages including the following:
Latest Hi Fi Deals
This page is a simplified version of a category page on the website, with all the latest deals available in the stores.
The Store Finder page consists of the list of store locations for each store appear when a user clicks on the location name. The details shown in Facebook are the store address, phone number and opening hours. There’s a link to the store page on the main website. Example:
All the brochure and newsletters are available from this content page and can be downloaded in PDF format.
The Premium Hi-Fi page shows all the shops where the “Hi-Fi centres” are available. Hi-Fi centres are home-styled demonstration rooms, which offer the ideal environment to showcase the newest audiophile lines in store.
This page shows all the best deals available in the shops at that time. The Facebook page encourages the customer to register via the website in order to access the offers.
Results of our work
Since April 2011 Richer Sounds Facebook page have acquired over 3000 new brand “likes” on their branded page with no advertising support.
Since January , 2012 customer activity measured as conversations and questions have tripped in frequency.Monthly traffic referrals from Facebook increased from 1400 a month (April 2011) to 3500 (Dec 2012)