Radley London is a premium British Handbags & Accessories Retail Brand with outlets all over the world and a large global online customer base. Radley has been most famous for featuring a Scottish Terrier as an emblem of the company.
Barracuda were selected as Radley’s digital agency in Jan, 2012 with a clear remit to increase online sales and revenue, drive qualified traffic to the website UK radley.co, and expand activity into new areas such as affiliate marketing and overseas.
The campaign structure was completely overhauled with a highly segmented and refined campaigns. We also set up granular campaigns on Bing, Yahoo and Facebook and affiliate marketing meticulously refining the campaigns and monitored performance. In the last 12 months Barracuda have collaborated with the digital team to expand the campaigns across Europe.
The results of our work
We have delivered the following improvements to the online marketing performance:
Paid Search revenue increased 21% in 2012 from 2010
We regularly hit and outperform our target ROI
The cost per click has been reduced by 46% in the first 18 months to £0.15
We initiated their Google Display and Remarketing activity
Our management of the Google display network remarketing campaign has outperformed their remarketing agency performance
Created highly accurate and detailed reporting which showed KPIs and performance improvements
Expanded the campaign performance across Europe