Posted on March 23, 2011 by Facebook have launched ‘Insights’, allowing Facebook Page admins to find out how people are interacting with their Facebook Page and website.
The new Insights dashboard provides a single view of all your Facebook analytics related to:
Websites: including fully-integrated sites, sites that use social plugins, as well as non-integrated domains
Apps: including canvas, mobile, device, and desktop apps
Facebook Pages: including Pages created on Facebook.com and those that are part of the Open Graph protocol
Metrics can be viewed by going to the Insights dashboard (http://www.facebook.com/insights).
Here’s some of the new stuff you can find out…
Page Overview Tab
The Page overview tab shows you key metrics about who the people engaging with your Page are, as well as how they interact with it. You can change the date range to monthly or weekly.
Users
In the User section, you can learn more about the people who engage with your Page.
From the users tab you can also get Insights about the people using your Page including more detailed breakdowns of the people using your Page based on their demographics and activity on your Page.
Interactions
The Interactions section of Insights allows you to track how people interact with your stories, by commenting, liking, or writing on your Wall. These people help to share your content organically throughout Facebook, as their interactions lead to organic stories being published in their friends’ News Feeds.
The Interactions tab can also give you more details about how people are interacting with your Page, including granular data on the interactions on your page, such as the number of impressions and feedback on specific posts, and the breakdown of the type of interactions, from people writing on your Page wall to people mentioning your Page in their status updates.
That’s it
If you want Barracuda Digital to help you gain more insight into who is looking at your Facebook page, and how they’re interacting with your content, get in touch.
