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Welcome to the Barracuda Digital July Newsletter!

The World Cup and warm weather have had a big impact on search volumes this month, pushing traffic south across many markets. Despite this, there’s been a lot of innovation to keep up with.

Google quietly launched a new match type called ‘modified broad’. This can give you all the control of phrase match with the opportunity to grab the extra exposure offered by broad match.

The Google AdWords Sitelinks feature has also been updated. Adding Sitelinks has become a lot more important for all AdWords campaigns.

Google did a big favour to larger retailers by introducing brand suggestions in the Search Engine Results Pages. They then gave something back to the smaller website owner with the addition of something similar.

In our roundup of the latest SEO news, there’s confirmation that a few well chosen links help a lot more than many low value links. We’re also got some good advice about the best link building tools.

And finally is this the future of Telecommunications [VIDEO]?!

That’s all for now!