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Welcome to the Barracuda Digital August Newsletter!

The World Cup is now a (thankfully distant) memory, but the warm weather and school holidays have had their usual impact on search volumes. For some this means a boost, but most markets are down. All eyes are on September – a traditionally strong time – when PPC and SEO campaigns will pull at their hardest. It’s important to have plenty of budget set aside for then.

Over on the Barracuda Digital blog we’ve been talking about the importance of fostering good reviews, now that those reviews and ratings are now starting to appear on AdWords ads.

We’ve also taken a look at whether or not it’s worth putting a phone number on your PPC ads.

Plenty of clients ask us whether its worth investing in either PPC or SEO. We’d say both! But here’s the view from Google on which type of click is worth the most.

With 1 out of every 5 display ads served within Facebook, every marketer needs to get to grips with this Social Network. Here’s our Beginners Guide to advertising on Facebook.

When it comes to display ads, Google are continuing to beef up their play. Here’s how to plan a campaign on the Google Display Network.

And for the latest SEO news catch our round up.

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