UK Online Video Statistics

Summary; Online Video is now one of the best avenues to engage and market to an audience. Video enables publishers to communicate a message on multiple levels- via visual images, the spoken word, music and visual text. The statistics below show conclusively that with Online Video you can reach a huge growing audience for minimal investment and with Video now being incorporated into Universal Search results on Google this presents a major opportunity for savy publishers and advertisers to also boost SEO performance.

The UK is not yet as advanced as the US, where hit TV shows are routinely available from networks' websites and services like iTunes. But it is catching up, with the success of BBC iplayer in 2008, ITV and Channel 4 are all offering most of their shows on demand on the internet. The UK market has certainly taken off rapidly on the back of faster broadband speeds and the advent of User Generated Content.
 
We have compiled a list of UK Online Video statistics and sources of information including Video streaming habits, advertising and forcasting stats;

1. Excerpt; 80 percent of the U.K. online population.. initiated a video stream in April 2007 U.K. streamers allocated 10 percent of their total time online to viewing video.
Report: U.K. Internet Users Leading Consumers of Online Video
Subject: Online streaming by country; number of streams on the top video sites
Source: http://www.comscore.com/press/release.asp?press=1491

2. Report: TV, Video & Movie Content Consumption Online Almost Doubles 
Subject: Growth of tv/video/movie sites, 10 most popular online video sites
Source: http://www.nielsen-netratings.com/pr/pr_071106_2_UK.pdf

3. Excerpt: 43% who watch streaming video at least once a week, watch less normal TV as a result. Online and mobile viewing is rising but currently just 9% of the population do it regularly. Report: Online video 'eroding TV viewing'
Subject: Age and frequency of online video habits
Source: http://news.bbc.co.uk/1/hi/entertainment/6168950.stm

4. Excerpt: ... the UK, where online video usage is outpacing the US... during April 2007 80 per cent of UK internet users over the age of 15 watched a video online. Report: Brightcove enters UK Market
Source: http://www.independent.co.uk/news/business/news/brightcove-enters-uk-online-video-market-456921.html

5. Report: Huge UK growth of User-Generated Content Sites
Subject: visits/minutes of visits of UGC sites
Source: http://www.comscore.com/press/release.asp?press=993

6. Excerpt: UK internet visits to the top 10 video sharing websites has increased 13-fold since the start of the year and has doubled in the past three months. YouTube is the dominant video sharing site, capturing 1 in every 400 UK internet visits and 2 in 3 of visits to the top 10 video sharing sites (week to 16th September 2006).Visitors spent an average of 17 minutes and 32 seconds on YouTube last week... more than twice.. [the] UK visits than Google Video, the second ranked video sharing site...
Source: http://www.mattwardman.com/blog/2007/09/15/statistics-about-online-video-in-the-uk/Report: Huge UK growth of video sites

Advertising Statistics

Report excerpt: 93% of UK users are open to pre-roll online video advertising... of ads up to 15 seconds
Source: http://www.grantasticdesigns.com/blog/index.php/2007/09/13/pre-roll-online-video-advertising-more-receptive-in-uk-than-us/

Online video and video ads conversion rates
Source: http://mashable.com/2008/01/22/online-video-statistics/

Forecasting Statistics

“online video viewers forecasted to increase from 114 million in 2006 to 183 million in 2011, according to figures from eMarketer... ”
Source: http://www.editorsweblog.org/2008/02/us-nielsen-to-measure-online-v.html

US Video Statistics

Excerpt:48% of internet users have been to video-sharing sites such as YouTube
Report: Video Sharing Sites
Subject: report with demographics
Excerpt:48% of internet users have been to video-sharing sites such as YouTube
The daily traffic to such sites on a typical day has doubled in the past year
Source: http://www.emarketer.com/Reports/All/Emarketer_2000454.aspx?src=report1_home

Excerpt:
- 57% of adults (30-49) are now users of online video, rising to 76% for 18 to 29s
- 31% of 18 to 29s watch online video at least daily
- Top 5 genres / categories (in order of ranking): 1) News [except for younger adults]; 2) Comedy; 3) TV or Movies; 4) Music; 5) Sport
- 57% of online video viewers share links for the material they’re watching, rising to 2 in 3 for 18 to 29s
- Young users choose social networks to watch video - 73% of them do this
- 62% of those surveyed prefer ‘professionally-produced’ video content; though this reduces to 43% for younger males
- Just 7% have paid for accessing video content online

Report: Online Video Enters Majority
Source: http://beyondnessofthings.wordpress.com/2007/07/26/online-video-usage-enters-majority/
Source: http://www.pewinternet.org/PPF/r/219/report_display.asp
Source (full report): http://www.pewinternet.org/pdfs/PIP_Online_Video_2007.pdf

Report: shows US Demographics of Video Sharing Sites
Source: http://www.comscore.com/press/release.asp?press=1496