How to choose the correct domain and maximise SEO value

Below are some tips in relation to choosing the correct domain and maximisng the SEO impact ;

• Use the key word research to brainstorm options 5-10 terms or phrases that best describe the domain you are seeking to purchase. Once you have this list, you can start add prefixes & suffixes to create good domain ideas.
• Try to make the Domain Unique
  Do not confuse your choice with a popular site already owned by someone else

• Choose Dot-Com and local UK prefix co.uk
  Owning and 301'ing the .com is critical for building long term SEO growth as
• Try and make it Easy to Remember
  Remember that word-of-mouth and SERPs dominance marketing both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember
  Read example; impact of ‘Cheapflights’ on SEO; Link
• Keep the Name as Short as Possible
  Short names are easy to type and easy to remember .
• Create expectations regarding content type
  When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there e.g Magazine subscriptions or cheap Magazine subscriptions
• Avoid Copyright Infringement
  This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit www.copyright.gov and search before you buy.
• Reject Numbers
  Numbers make it hard to remember or type.

• Use a Net2 Selection Tool
  Websites like http://www.net2.co.uk/ for UK URL availability make it exceptionally easy to determine availability of a UK domain name – you don't have to buy through these services but it’s a great tool

David