Visualize account spend using AdWords Script
One of the crucial everyday tasks for any PPC executive is to make sure all his/her account’s spend is progressing at the right rate during the month in order to meet the budget expectations of the client as closely as possible. Our team here at Barracuda worked out various methods over time to do this, [...]
READ MOREA simple step by step guide to implementing Google’s new Enhanced campaigns
Enhanced campaigns are a new Adwords feature, allowing advertisers to focus on reaching the right audience in the right context rather than just targeting a specific device. One big implication of this is that tablet and desktop devices will now be seen as one device. Advertisers will not be able to opt out of [...]
READ MOREPanguin 2.0: We beat you to it, Google!
Well as timing goes, we’re currently feeling rather smug over at Barracuda HQ. ‘And why might that be?’ I hear you cry! Permit me to explain… Google has just released its fourth Penguin update and apparently this time they really mean it! It’s been dubbed internally at Google, and now by the SEO community en [...]
READ MOREHas Facebook found what It has been Searching for?
Facebook has, for a while, been trying to work out how it can translate it huge unique user base, currently 32 million in the UK, into useful, profitable and enterprising information. Useful – because people’s personal preferences for a specific product or service, aligned with information about their background and social allegiances, culminate into something [...]
READ MORE10 ways of dressing your site up for success
When planning and executing a new web site, the basic starting point for me from a creative point of view, is that the finished product must be something I haven’t seen before. Also, it has to be something I have no mixed feelings about. I need to look at it as if it was the [...]
READ MORESEO Take Aways From The Content Marketing Show 2012
Chelsea Blacker (@ChelseaBlacker) spoke about “Evergreen Content: The Art of Recycling Resources” and I would like to reiterate/elaborate some of the things she said for those who weren’t able to attend. Reusing content can provide quick wins for companies, but where do you find content to reuse? Here are some of the ways that were [...]
READ MOREGoogle Shopping & Product Listing Ads: How it is changing how this will impact your 2013 paid search budget planning
If you are a retailer or advertise on behalf of a retailer, where selling products through Google Shopping is an integral part of your acquisition strategy read on, or be ready to see your sales plummet. Google Shopping is changing as we know it and it is imperative to ensure your business is prepared. Currently [...]
READ MOREGoogle’s Disavow Tool: gift from the gods… or poisoned chalice?
We of the SEO industry are always interested in what’s cooking over at Google HQ, and the recent emergence of its ‘Disavow Tool’ has certainly attracted a good deal of attention from the community… but frankly (some might say) it’s been a while coming! From the point Google unleashed its Penguin algorithm, the linking paradigm [...]
READ MORENew Google Innovations to accelerate your Search Campaign performance!
The world of Paid Search is a fast evolving one. If you don’t keep track of new developments in Paid Search, you can quickly find yourself scratching your head at competitors’ fancy ad formats, whilst watching your campaign metrics falter. I wouldn’t wish this on anyone so I have put together some of the latest [...]
READ MOREUK Search Awards 2012 – Industry Recognition for work at Barracuda Digital
Today is the UK Search Awards ceremony at the Emirates Stadium and it is indeed a special day for us here at Barracuda Digital. We are delighted for being shortlisted TWICE in the “Best Innovation in Search” category due to two of our proprietary tools that we developed to support our PPC and SEO teams. [...]
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Visualize account spend using AdWords Script
One of the crucial everyday tasks for any PPC executive is to make sure all his/her account’s spend is progressing at the right rate during the month in order to meet the budget expectations of the client as closely as possible. Our team here at Barracuda worked out various methods...
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A simple step by step guide to implementing Google’s new Enhanced campaigns
Enhanced campaigns are a new Adwords feature, allowing advertisers to focus on reaching the right audience in the right context rather than just targeting a specific device. One big implication of this is that tablet and desktop devices will now be seen as one device. Advertisers will not be...
-
Panguin 2.0: We beat you to it, Google!
Well as timing goes, we’re currently feeling rather smug over at Barracuda HQ. ‘And why might that be?’ I hear you cry! Permit me to explain… Google has just released its fourth Penguin update and apparently this time they really mean it! It’s been dubbed internally at Google, and now...