Posted on August 26, 2010 by When in front of a PC, users often have time to sit back, relax and take time to research the right solution for them. But when a user searches from a mobile phone, they’re usually want to take action. They’re out and about, and want to find answers straight away, with the minimum of hassle or fuss.
This action is often finding your business, or getting your contact details. Mobile users often use maps to find a business and work out how to get there. Thanks to AdWords Location Extensions it’s now possible to put your phone number and location on an expandable map, which can appear either in apps or on Mobile websites on the Google Display Network (GDN).
What does it look like?
The ad looks like a banner text ad along with an icon representing a business. Users can click to expand, and a map shows up with a marker for your location, a click to call phone number and an option to get directions.
These ads are very powerful. As they’re based on where the user is, they will see the number and business address that’s nearest to them. This is a key way to boost visitors to your actual physical business location.
Another great feature is that you only get charged when someone clicks and visits your website, not when they expand your map or get directions. The click to call cost is the same as the CPC of a visit to the website.
How do I set it up?
1. To start with, on the settings tab make sure your campaign is opted into the Google Display Network.
2. Next, opt to display your campaign on iPhones and other smartphone devices with full Internet browsers.
3. Then, on the extensions tab from the overview page, set up location extensions and add your phone number and address.
4. Upload a business logo, or choose from the set of icons available.
The map and placemarker ad will now automatically be generated when users perform a local search from their mobile device.
That’s it
Do you carry out business and meet customers at a physical location? Do you have single or multiple retail outlets? Use location extensions to make it easy for local people to find your business. And then let us know about how you get on!
